This easy Coffee-rubbed Roast Beef (AIP/Paleo) is as versatile as it is mouth-watering! Serve as a main dish, or slice leftovers thin for wraps.

If you’ve been intimidated to try a roast, I encourage you to try this recipe! Marinate, rub, roast, DONE! Then you have a lovely roast to serve for dinner, and leftovers (sliced thin!) for sandwiches, wraps, or whatever.
Serving suggestions
For AIP or Paleo purposes, you could serve this roast with some of these ideas:
- AIP Mashed Potatoes
- Turnip Japanese Yam Mash
- Maple Sage Carrots
- Christmas Kale Salad w/Citrus Dressing
- Kale Butternut Salad
- Roasted Balsamic Mushrooms
- Pomegranate Roasted Asparagus
- No-potato Galette
- Easy Roasted Sweet Potatoes
- Gingerbread Mini Bundts for dessert! 😀

Notes on ingredients
There are a couple of ingredients here that may be new to you. Try them! This cooking thing can be a big ol’ drag, or it can be a new and interesting adventure! 😀
First, and most obviously, you may be wondering how to have a “coffee” rub on an AIP recipe. I use a product called Coffig, which is my favorite coffee substitute. It is made of roasted organic figs. That’s the only ingredient! You could also use roasted chicory root powder
, another coffee substitute. (It’s a little bitter, IMO.) Or use coffee, if you’ve successfully introduced it.
Secondly, and maybe most surprisingly, you’ll find whole juniper berries. WHAT??? You heard me. Apparently, they are used in drinks(?), but I’m using them here in the marinade. They are amazing! They have a strong fragrance that resembles pepper and rosemary mixed with pine. At least that’s the best description I can give. Don’t skip them. They’re fun. I got mine at Whole Foods!
Whatever holiday you are celebrating this month, I give you my warmest holiday wishes! And, as always, I wish you great love and deep healing.
💗,
Wendi
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